Running through the Six: How the Design of the City Unconsciously Impacts Running
If you lived in Toronto circa 2005, you may recall there was a race put on by Nike. The race, runTO10K, had a playful marketing campaign pitting each neighbourhood against each other in friendly competition. Smart quips centring around smack-talking the usual stereotypes of that neighbourhood were the focus. Gibes like: “Nice outfits, Rosedale, but […]Read more..